Content Commerce Insider
About the author
CCI’s 2020 Year in Review
A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms. Read More
E-Commerce Platforms Vie To Boost Singles’ Day Shopping With TV Galas
The competition is heating up to promote this year’s Singles’ Day sales with splashy televised galas on major satellite TV networks. Read More
Chief Curiosity Officers and Celebrity-Owned Brands
Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming. Read More
The New Frontier in Content Commerce: Platform-Driven TV Gala Shows
In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More
Livestreaming Hits the Big Screen as China’s Box Office Booms
China’s top e-commerce livestreaming stars are so recognizably in the mainstream that they are now appearing in movies (having already conquered the smaller screens). Read More
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More
Trending on TV: Workplace and Suspense Dramas Find Brand Fans
Contemporary, realistic dramas continue to take center stage on TV and video streaming platforms, as historical costume and fantasy content takes a back seat under regulatory pressure. Read More
How Will the Movie Business Survive the Crisis?
China’s box office is expected to plummet to $4.2 billion this year, less than half of 2019’s $9.2 billion. With theaters shuttered indefinitely and no release dates in sight for completed films, thousands of production companies have gone out of business, and those that remain must focus on how to “rescue and sustain themselves.” Read More
Brand Film Pick: Kuaishou’s Supporting Role in Coronavirus Documentary
The short video platform Kuaishou’s rise to mainstream prominence has coincided with the coronavirus outbreak, which has created new opportunities for it to emerge stronger from the crisis Read More
Video Streaming Results: Bilibili, Tencent Video, iQiyi
Though video streaming continued to be an unprofitable business last year, all platforms have seen a recent surge in viewership as a result of the coronavirus lockdowns that started in late January, and are expected to be at least partially sustained throughout the year. Read More
MOST POPULAR
- Headlines From China: Zhang Ziyi’s First TV Drama Set for Release on Youku Jan 8, 2021
- Headlines From China: Documentary ‘Days and Nights in Wuhan’ Sets Theatrical Release Jan 13, 2021
- Chinese Gaming Tycoon Dies After Suspected Poisoning Dec 30, 2020
- Headlines From China: Year-Ender 2020: Newcomers Who Rock China’s Culture Industry Dec 30, 2020
LATEST ARTICLES
- Headlines From China: Why Kuaishou’s Quality Content Play Is So Important Jan 27, 2021
- A Show About Poverty Alleviation Is Getting Historically High Reviews Jan 27, 2021
- Headlines From China: Chinese Spring Festival Box Office Likely to Edge Down As Stricter Health Rules Put in Place Again Jan 26, 2021
- Tencent-Backed Esports Startup VSPN Closes $60 Million Funding Jan 26, 2021