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CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019 / CBI /

News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

Sep 10, 2019 / CBI /

In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

TikTok Narrows Focus to US, Japan, and India as Key Growth Markets

Sep 10, 2019 / News /

TikTok has removed the UK from a group of four countries it had previously deemed strategically important. The US, Japan, and India markets have been assigned their own general managers while others only have product managers at present. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

Aug 28, 2019 / News /

The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Vlogs May Be Hot in China But Investors Remain Cool

Apr 30, 2019 / Opinion /

Online video platforms and tech giants alike are looking for “the next big thing,” and some see great potential for vlogging in China. However, the capital markets in China are still on the fence, with little or no investment happening to date. Read More

Headlines from China: China Saw Record Low January Box Office Since 2015

Feb 1, 2019 / Headlines From China /

China box office totaled 3.37 billion yuan ($500 million) in January, down 32.1% compared to the same period last year. This is the lowest January box office figure since 2015. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

Jan 22, 2019 / Entertainment Marketing /

Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Bytedance Takes on WeChat With New Video Messaging App

Jan 15, 2019 / News /

Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More

In A Series of Three Firsts, Beijing’s Internet Court Dismisses ByteDance Copyright Suit against Baidu

Dec 28, 2018 / News /

Beijing’s newly established internet court has dismissed ByteDance-backed Douyin’s copyright lawsuit against Baidu. Read More

Headlines from China: The Increasing Importance of Douyin for Film Marketing

Dec 26, 2018 / Headlines From China /

Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

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