If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More
In addition to boosting daily active users (DAUs) of its main app, Kuaishou has been actively building out its content ecosystem to compete with Bytedance. Read More
China’s video and e-commerce platforms say they’re putting rural content creators on the path to fame and fortune, but questions persist about whether their poverty-busting initiatives can actually make a difference. Read More
TikTok will hire two former US congressmen as part of an external team to review its content moderation policies, including child safety, hate speech, misinformation, and bullying. Read More
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More
Revenue growth for China’s mobile games industry rebounded after government approvals resumed late last year, though the industry has been steadily losing user time spent to short videos, according to recent research. Read More
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