Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
Bytedance’s short video app Douyin has surpassed 400 million daily active users (DAU), according to its 2019 annual report released on Sunday. Read More
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More
Regulators are again taking action against gaming addiction and problematic online content, in a bid to protect the mental health of China’s young, in a plan released on December 27. Read More
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More
Alex Zhu, the head of short video app TikTok, has cancelled meetings with several US lawmakers who raised questions about data security and censorship on the platform. Read More
Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More
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