Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More
Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More
As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More
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