Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More
The rise of Tiktok, Bytedance’s short video-sharing app, is no secret. What is less appreciated is the challenge is posed to the established social networks Facebook, Instagram, and Snapchat. Read More
Thanks to a document recently published by the China Netcasting Services Association (CNSA), we have more of an idea about the form and categories of content that the government wishes to keep off of China’s rapidly multiplying short video platforms. Read More
On January 13, China Media Group, China Mobile and Huawei successfully tested the delivery of 4K footage through 5G technology. The tested technologies will be used for the upcoming 2019 Chinese New Year Gala. Read More
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More
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