Chinese Long-form Video Content Creators Are Far from Dead
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More
15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm
Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More
What does Tiktok’s Rise Mean for Facebook and Snapchat?
The rise of Tiktok, Bytedance’s short video-sharing app, is no secret. What is less appreciated is the challenge is posed to the established social networks Facebook, Instagram, and Snapchat. Read More
WeChat Blocks Douyin Registration as Social Media App Spat Escalates
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More
Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More
Shamanic Rituals and Shaking Shoes: Here’s What Censors Are Looking For on China’s Short Video Apps
Thanks to a document recently published by the China Netcasting Services Association (CNSA), we have more of an idea about the form and categories of content that the government wishes to keep off of China’s rapidly multiplying short video platforms. Read More
Headlines from China: 2019 Chinese New Year Gala to Utilize 5G Technology
On January 13, China Media Group, China Mobile and Huawei successfully tested the delivery of 4K footage through 5G technology. The tested technologies will be used for the upcoming 2019 Chinese New Year Gala. Read More
Bytedance Takes on WeChat With New Video Messaging App
Chinese tech giant Bytedance on Tuesday launched a video-based messaging app focused on sharing content with friends and family, as it moves to take on WeChat’s newly launched short-video features. Read More
How Will China’s New Online Video Censorship Affect Luxury Brands?
As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More
Short-Video Censorship Policy Updates: Walking on Eggshells
On January 9th, the China Netcasting Services Association issued “Detailed Censorship Standards for Short-Video Content Featured on the Internet” through its official website. Read More