Chinese video streaming platform iQiyi has launched a new channel in its mobile app dedicated to portrait mode viewing, as it moves to take on short-video platforms that helped popularize the format. Read More
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More
Looks like China’s obsession with short videos is not going away anytime soon. Douyin’s international version, Tik Tok, was the world’s most downloaded non-game app in iOS App Store in Q1 2018. Read More
Eagle-eyed users of Douyin (known as TikTok abroad) have spotted a new addition to the app following the latest iOS update. Starting October 24, the app has an option, under settings, to access “mini programs.” Read More
Recently, DreamWorks Animation hosted a promotional event in Beijing, introducing the company’s upcoming films to the China market. This is the first event of this kind hosted in China by DreamWorks since it became a subsidiary of Universal Studios. Read More
Douyin's huge popularity among Chinese young people and its ability to influence consumer behaviors led many internet and e-commerce firms to create their own short-video apps. Read More
If you are a user of the video social network app Musical.ly, the next time when you update the app on your phone, you will see that the updated app becomes Tik Tok, the international version of hit Chinese short-video app Douyin. Read More
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