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Short Video App Douyin Launches Mini-program Feature

Dec 26, 2018 / Entertainment Marketing /

By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: Presale of Bi Gan’s Arthouse Film Boosted by Douyin

Dec 13, 2018 / Headlines From China /

Bi Gan's arthouse film Long Day's Journey into Night, which is set to release in Chinese theaters on December 31, has made a whopping 28.8 million yuan ($4.19 million) in presale. Read More

Douyin Claims to Have 400 million Monthly Active Users in China

Nov 9, 2018 / News /

Looks like China’s obsession with short videos is not going away anytime soon. Douyin’s international version, Tik Tok, was the world’s most downloaded non-game app in iOS App Store in Q1 2018. Read More

Douyin Becomes 2nd Bytedance Product to Introduce Mini Programs

Oct 29, 2018 / Technology /

Eagle-eyed users of Douyin (known as TikTok abroad) have spotted a new addition to the app following the latest iOS update. Starting October 24, the app has an option, under settings, to access “mini programs.” Read More

Douyin Reaches 500 Million Monthly Active Users Worldwide

Jul 18, 2018 / News /

No matter if you like it or not, more and more global netizens are keen to watch 15-second videos of people dancing, singing, or just doing other goofy stuff on China’s popular short video platform Douyin, aka Tik Tok. Read More

Douyin to Outsource KOL Management to Multi-Channel Networks

Jul 5, 2018 / Entertainment Marketing /

Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More

Douyin Suspends Ads After Martyr Misstep

Jul 3, 2018 / Entertainment Marketing /

Five internet companies have been reprimanded and ordered to train their staff in revolutionary history and core socialist values. Read More

Why China’s Viral Video App Douyin is No Good for Luxury

Jun 14, 2018 / Opinion /

The app’s popularity has led many luxury brands to consider if they need to jump on the Douyin bandwagon. Despite its appeal, many argue the mainstream app is unable to meet the needs of a luxury brand. Here Jing Daily gives three reasons why. Read More

Douyin Rival Acquires Anime And Video Sharing Platform Acfun

Jun 5, 2018 / Money /

Douyin rival, short video sharing and live streaming platform Kuaishou (快手), has 100% acquired Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. Read More

Video Platform Douyin Sues Tencent for Defamation

May 17, 2018 / Legal /

The court in Beijing’s Haidian district has accepted a case brought by Bytedance-operated short video platform Douyin which is suing Tencent for defamation and requesting RMB 1 million in damages including an apology. Read More

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