Short Video Platforms Douyin, Kuaishou Accused of Showing Counterfeit Products

 /  News  / 
Chinese short video platform such as Douyin and Kuaishou are being criticized for featuring video hosts who make and distribute counterfeit products on their videos. Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

 /  Entertainment Marketing  / 
Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

Chinese influencers turn to AI clones for livestreams

 /  News  / 
Influencers and celebrities like Calvin Chen are using AI clones for livestreams, sparking debate about authenticity in the burgeoning digital human market. Read More

Headlines From China: Why Fila Fusion chose Team Wang, and more China collabs

 /  Headlines From China  / 
Why Fila Fusion chose Team Wang, and more China collabs Read More

Which Brands Are Winning on Chinese Social Media, And Why

 /  News  / 
ReHub’s Compass China Luxury Index ranks luxury brand performance based on user engagement, posts, and mentions across platforms including Xiaohongshu, Weibo, WeChat, and Douyin. Read More

China’s TikTok Bans Rapid Livestream Selling

 /  News  / 
In stark contrast to the typically long-winded product explanations on China’s e-commerce livestreams, the “rapid introductions” of products with little explanation has been a surprise hit among consumers. Read More

Inside NBA Star James Harden’s China Livestream Success. Is It Replicable?

 /  News  / 
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More

Decoding the decline: From $54 billion to $6 billion, what happened to China’s Bilibili and iQiyi?

 /  News  / 
China’s video platforms are plummeting in market value. What lies ahead for iQIYI, Bilibili and their millions of active users?  Read More

TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US

 /  News  / 
TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More

Headlines From China: Ada Who? Inside China’s First Virtual Human Legal Dispute

 /  Headlines From China  / 
A court in China’s Zhejiang province recently ruled on the country’s first legal dispute regarding virtual humans. Read More

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