How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

 /  News  / 
Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

Headlines from China: Is ‘More Than Blue’ Another Marketing Miracle Created by Douyin?

 /  Headlines From China  / 
While there is no doubt that the film is winning over Chinese audience because of its good production and compelling storytelling, many also attribute its box office success to Douyin. Read More

WeChat Blocks Douyin Registration as Social Media App Spat Escalates

 /  News  / 
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Headlines from China: The Increasing Importance of Douyin for Film Marketing

 /  Headlines From China  / 
Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

Short Video App Douyin Launches Mini-program Feature

 /  Entertainment Marketing  / 
By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

Headlines from China: Presale of Bi Gan’s Arthouse Film Boosted by Douyin

 /  Headlines From China  / 
Bi Gan's arthouse film Long Day's Journey into Night, which is set to release in Chinese theaters on December 31, has made a whopping 28.8 million yuan ($4.19 million) in presale. Read More

Douyin Claims to Have 400 million Monthly Active Users in China

 /  News  / 
Looks like China’s obsession with short videos is not going away anytime soon. Douyin’s international version, Tik Tok, was the world’s most downloaded non-game app in iOS App Store in Q1 2018. Read More

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