How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

 /  Streaming  / 
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Trending on TV: Workplace and Suspense Dramas Find Brand Fans

 /  TV  / 
Contemporary, realistic dramas continue to take center stage on TV and video streaming platforms, as historical costume and fantasy content takes a back seat under regulatory pressure. Read More

Video Site Operator Mango Plans to Raise $660 Million to Expand Content Library

 /  Money  / 
Mango Excellent Media Co. Ltd., the operator of Chinese online video platform Mango TV, said Monday that it plans to raise 4.5 billion yuan ($660 million) through a share sale that will enable it to expand its content library and establish new technological platforms amid intensifying competition with rivals iQiyi, Youku and Tencent Video. Read More

How Rediscovering User Creativity Fueled China’s Short-Video Revolution

 /  Chinasplaining  / 
Chinese entrepreneurs once dismissed user-generated content (UGC) as “industrial waste.” Now that waste is powering their global ambitions. Read More

Watch Out Telcos and Internet TV Providers: A Major New Competitor is Coming

 /  Headlines From China  / 
A big new kid is coming to China’s telecoms block, with the imminent formation of a national company that could offer 5G wireless, broadband and paid TV services. Read More

Headlines from China: Shanghai International Film Festival Festival Could Happen in Late July, Talks Ongoing While Stock Price Surges

 /  Headlines From China  / 
Multiple news agencies have reported that the 23rd Shanghai International Film Festival could take place from July 18 to July 27, but sources close to the organization insisted that they are still talking with the government to get permission to host public film screenings. Read More

Bilibili Fined $8,500 Over Copyright Violations

 /  News  / 
The video-streaming site was sued for failing to take action against a user who had uploaded audio from the 2018 hit film “Dying to Survive.” Read More

Headlines from China: 4th Pingyao Crouching Tiger Hidden Dragon International Film Festival Calls For Scripts And Film Projects

 /  Headlines From China  / 
Funded my Chinese leading auteur Jia Zhangke, the fourth edition of Pingyao Crouching Tiger Hidden Dragon International Film Festival just opened the “Pingyao Project Promotion” section, calling for filmmakers to submit their scripts and film projects for review. Read More

Shares of Baidu-Backed iQiyi Jump After Reuters Reports Tencent Seeking Majority Stake

 /  News  / 
Nasdaq-listed shares of Chinese video streaming service iQiyi closed up 25.9% on Tuesday after a Reuters report revealed that Tencent is looking to buy a stake in the company in which its rival Baidu is currently the majority shareholder. Read More

Headlines from China: Tencent Aims to Become Biggest Shareholder of IQiyi

 /  Headlines From China  / 
According to Reuters, Tencent Holdings Ltd is in talking with video streaming rival iQiyi in order to become its biggest shareholder. Read More


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