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Headlines from China: Medical Drama Becomes Popular in China Amid Coronavirus Outbreak

Feb 6, 2020  /  Headlines From China  / 
Recently, a 2017 medical drama named Emergency Physician has become popular again in China amid the coronavirus outbreak. On Chinese social media Weibo, the drama series has become a hot topic with over 1 billion views to date Read More

Brands Opportunities on China’s Spring Festival Galas

Jan 28, 2020  /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

CBI Video: ICBC Takes Viewers on a Chinese Zodiac Adventure Relay

Jan 28, 2020  /  CBI  / 
Industrial and Commercial Bank of China’s latest short film turns Spring Festival traditions on their head to promote a newly designed credit card featuring a theme of Chinese zodiac animals for the Year of the Rat. Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020  /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

Headlines from China: Chinese New Year Films Cancelled in Response to Coronavirus Outbreak

Jan 23, 2020  /  Headlines From China  / 
On January 23, the theatrical releases of all seven Chinese new year films were cancelled to prevent the Wuhan coronavirus from further spreading. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

Jan 21, 2020  /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

2020 Trends in Content + Commerce Integration in China

Jan 7, 2020  /  CBI  / 
Before the new year, we reviewed some of the top trends in brand integration in China over the course of 2019, and now it’s time to look ahead to what we think will be key drivers influencing the merger between content and commerce in the coming year and beyond Read More

Sharing Luxury Lifestyles With Chinese Consumers: Q&A With Sarah Zhang of House Films

Dec 17, 2019  /  CBI  / 
We caught up with Zhang to discuss the trajectory of her work on branded content in China and House Films' latest offering, “Yacht Life: Love the Ocean.” Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019  /  CBI  / 
Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Chinese Video Streaming Service iQiyi Eyes Subscribers Abroad and Mulls Price Hikes at Home

Dec 5, 2019  /  News  / 
Having gained a strong foothold in China, video streaming service iQiyi is now aiming to expand overseas. Read More

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