Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style established by Li Jiaqi. Read More
The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More
This week, Gucci rejoined forces with intellectual property (IP) Marsper, accelerating its metaverse expansion and tapping China’s powerful gaming crowd. Read More
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
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