Headlines From China: The KOLs Powering China’s Sportswear Boom

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The KOLs Powering China’s Sportswear Boom Read More

China’s New ‘Quiet Selling’ Livestream Trend Is Good News For Luxury

 /  News  / 
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style established by Li Jiaqi.  Read More

Headlines From China: How Celebrity Brands Can Build Durable Businesses In China

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How Celebrity Brands Can Build Durable Businesses In China. Read More

Mermaidcore: Disney’s The Little Mermaid Makes A Big Splash In Fashion

 /  News  / 
The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More

Headlines from China: Audemars Piguet’s $6.2 Million Spider-Man Watch

 /  Headlines From China  / 
Audemars Piguet‘s second Marvel collaboration launched on May 25 reminded consumers of Spider-Man’s long-standing influence. Read More

Unleashing The Power Of Virtual And AI-Led Marketing In China

 /  News  / 
Innovative brands are deploying virtual and AI-led marketing in China and building up first-mover advantage.  Read More

Laneige’s Virtual Store, China’s AI Singers Cause Controversy & More: Web3 Drops Of The Week

 /  News  / 
This week, Gucci rejoined forces with intellectual property (IP) Marsper, accelerating its metaverse expansion and tapping China’s powerful gaming crowd. Read More

Headlines From China: ‘Fast X’ Wins Second Weekend, While ‘The Little Mermaid’ Flop Sparks Debate on Racism, Casting and Political Correctness

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‘Fast X’ Wins Second Weekend, While ‘The Little Mermaid’ Flop Sparks Debate on Racism, Casting and Political Correctness. Read More

China Social Media In 2023: The Brand Guide To WeChat, Douyin, Xiaohongshu And Other Platforms

 /  News  / 
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.  Read More

Headlines From China: Ada Who? Inside China’s First Virtual Human Legal Dispute

 /  Headlines From China  / 
A court in China’s Zhejiang province recently ruled on the country’s first legal dispute regarding virtual humans. Read More

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