Headlines From China: Balenciaga’s Qixi campaign captivates China’s youth

 /  Headlines From China  / 
With its first game, Fear the Spotlight, out this autumn, Blumhouse is the latest in a list of studios targeting the giant gaming industry. Read More

Brands need C-pop: Jackson Wang auction soars over Joopiter estimates

 /  News  / 
Pharrell Williams' Joopiter’s first auction with Jackson Wang sees estimates overtaken by up to 942%, demonstrating the new era power of C-pop. Read More

Stephen Chow’s microdrama success drives $5B market boom

 /  News  / 
Even industry moguls like Stephen Chow cannot resist the lucrative allure of the microdrama format. Who can brands partner with for success? Read More

Zara to expand livestreaming from China to US, UK, EU

 /  News  / 
Zara is expanding its successful livestream e-commerce model, which has boosted sales in China, to the US, UK, and Europe later this year. Read More

Cannes Film Festival: Did brands miss an opportunity with China’s KOLs, A-listers?

 /  News  / 
As the festival expands its international lens, Chinese stars are becoming a mainstay on the red carpet. Are some luxury brands missing a trick? Read More

Xiao Zhan is Wedgwood’s first brand ambassador

 /  News  / 
English fine china favorite Wedgwood unveils a mural of Chinese actor Xiao Zhan to mark its first-ever global brand ambassador appointment. Read More

Rihanna’s viral ‘Vogue China’ cover, Jackson Wang’s ‘Chuang Asia: Thailand’ collection

 /  News  / 
In collab news, Rihanna graces the cover of ‘Vogue China,’ The Dalmore whisky unveils a project with Zaha Hadid architect Melodie Leung, and Team Wang partners with ‘Chuang Asia: Thailand’ TV show. Read More

Weibo, Douyin, Xiaohongshu remove displays of wealth

 /  News  / 
The move is seen as part of China’s latest effort to reduce displays of conspicuous consumption. Read More

Douyin’s beauty sales soar to $1.43B in April

 /  News  / 
Beauty products sales are surging on Douyin, with Chinese brands in the lead. Read More

Can Gucci woo Chinese consumers with Song Weilong?

 /  News  / 
Song’s appointment could be seen as a bid to remain relevant in China, as Gucci experiences slowing demand in the market. Read More

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