Rat Tales: How Cuddly Cartoons Took Over the Year of the Rat

 /  Chinasplaining  / 
Changing material conditions — and a Disney-assisted cartoon rebrand — have turned rodents from reviled pests into fun, marketable icons. Read More

CBI Case Study: Disney’s “Year of Mickey” Campaign Goes High-End With Gucci Collaboration 

 /  CBI  / 
Gucci’s latest collaboration stands out as the most extensive to date between the Italian fashion house and Disney’s cartoon empire. Read More

Headlines from China: ‘Frozen II’ Sets for November 22 China Release

 /  Headlines From China  / 
Frozen II, a sequel to the 2013 animated movie Frozen, has been scheduled to release in China and the U.S. simultaneously on November 22. Read More

Headlines from China: Disney and Viacom Form Partnerships with Chinese Firms in Content Productions

 /  Headlines From China  / 
The ties between Hollywood and China have never been stopped. Read More

Chaumet’s New “Mulan” Approach in China

 /  Entertainment Marketing  / 
By working with Liu Yifei, who’s starring in Disney's Mulan, the French jewelry company Chaumet hopes to connect with a younger Chinese consumer. Read More

Tencent Taps Teen Market With Anime Investment

 /  News  / 
In announcing the investment on Tuesday, Kuaikan didn’t detail how the money will be spent, but highlighted its ambition to become the “Disney of the new era.”  Read More

Headlines from China: Holiday Box Office: RMB 7 Billion for the 70th Anniversary of PRC?

 /  Headlines From China  / 
As the summer movie-going season comes to an end, box office analysts start shifting their attention to the upcoming National Day Holiday season. Read More

Chinese Celeb Promoting ‘Lion King’ Is No Simba, Critics Say

 /  News  / 
A popular Chinese singer has triggered debate in the country over his connection to this year’s remake of the Disney classic “The Lion King.” Read More

Disney’s ‘Mulan’ Trailer Wins Early Fans in China

 /  News  / 
Chinese netizens are enamored with the live-action film’s casting but less certain about its design choices. Read More

Headlines from China: Douyin Forms Strategic Partnerships with Six Film Production Companies

 /  Headlines From China  / 
Douyin will collaborate with these partners on promotions of movie and music content. Read More