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Hotel of the Jedi: Luxury Properties Wake Up to the Force

Jan 22, 2016 / News /

Star Wars hype may have died down (if only slightly) around the globe, but it’s only been less than two weeks since the film Star Wars: The Force Awakens debuted in China, making more than $100 million in ticket sales in the Chinese box office. In order to cash in on the hype, luxury hotels across Read More

On Screen China: The Force Flags in Opening Weekend

Jan 11, 2016 / Box Office /

After months of a Disney marketing blitz targeting an audience largely unfamiliar with the franchise, Star Wars: The Force Awakens (星球大战：原力觉醒) debuted in China on Saturday, and grossed a two-day estimated total of $52.7 million. Read More

On Screen China: The ‘Star Wars’ Force Is Strong for the Future

Jan 7, 2016 / Box Office /

Star Wars: The Force Awakens will finally invade Chinese theaters this Saturday, January 9 and the hype is at a fever pitch — in Hollywood. However, the tone in mainland China has been more muted, especially in interior cities where the franchise comes nowhere near being the cultural phenomenon it is in other countries. Read More

Hotel of the Jedi: Luxury Properties Wake Up to the Force

On Screen China: The Force Flags in Opening Weekend

On Screen China: The ‘Star Wars’ Force Is Strong for the Future

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