Tiffany & Co.’s Taikoo Li Qiantan grand opening lights up Shanghai

Tiffany & Co. celebrated the holiday season by opening the house’s new Taikoo Li Qiantan Store.

Tiffany & Co added some twinkle to Shanghai’s festive season on December 8, when the global luxury jeweler held a holiday lighting ceremony as part of the grand opening of its new Taikoo Li Qiantan store.

VIPs at the event included China brand ambassador Greg Hsu and young entrepreneur Laurinda Ho, as well as Tiffany & Co. Greater China President Maxence Kinget, LVMH Group Greater China President Andrew Wu, and General Manager of Taikoo Li Qiantan Joanna Ku.

The opening ceremony included an eye-catching lighting installation featuring a giant Tiffany Blue Box topped with a bejeweled bird, referencing Jean Schlumberger’s Bird on a Rock design and the brand’s rich heritage.

Following the reimagined concept of its New York flagship store, The Landmark, Tiffany’s 40th store in mainland China presents an upgraded retail experience. From its façade, dressed in 6,988 suspended ‘diamonds,’ to its designer interiors and art, it welcomes visitors into a cultural hub defined by fine craftsmanship and innovation.

Within the store, there is a private salon on each floor with floral wallpaper inspired by the house’s extensive history, which provide consultations for VIP buyers. Continue to read the full article here