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iQiyi Seeks to Escape Netflix’s Shadow with More Interactive Content, Ads

May 20, 2019 / News /

Liu Wenfeng, chief technology officer at Baidu-owned platform iQiyi—sometimes known as the “Netflix of China”—insists that the platform is more than just a copycat. Read More

Vlogs May Be Hot in China But Investors Remain Cool

Apr 30, 2019 / Opinion /

Online video platforms and tech giants alike are looking for “the next big thing,” and some see great potential for vlogging in China. However, the capital markets in China are still on the fence, with little or no investment happening to date. Read More

The Stars Who Vanished from China’s Live-streaming Galaxy

Apr 15, 2019 / Streaming /

Pay close attention to China’s live-streaming scene, and you’ll notice that several stars vanished in 2018, leaving no trace on the platforms where they used to perform. Read More

Headlines from China: Top 50 Most-watched Chinese Films from 2011 to 2019

Mar 22, 2019 / Headlines From China /

Because price of a movie ticket varies, a film’s box office earnings can’t precisely reflect how many times the film has been viewed in theater. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

Feb 20, 2019 / Entertainment Marketing /

Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

Feb 15, 2019 / News /

China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

New Live-streaming Rules Crack down on Women’s Clothing, Minors

Jan 30, 2019 / Technology /

Wuhan, capital of central China’s Hubei province, has released the country’s first official standards for live-streaming organizations, forbidding women from wearing provocative clothing and imposing stricter rules on underage streamers. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

Jan 11, 2019 / Entertainment Marketing /

As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

iQiyi Takes A Stand Against Bytedance, Tencent with New Vertical Video Channel

Jan 7, 2019 / News /

Chinese video streaming platform iQiyi has launched a new channel in its mobile app dedicated to portrait mode viewing, as it moves to take on short-video platforms that helped popularize the format. Read More

Short Video App Douyin Launches Mini-program Feature

Dec 26, 2018 / Entertainment Marketing /

By tapping a small green icon in a promotional video posted by Universal Studios on the short-video app Douyin, users are redirected to a mini-program for China’s popular ticketing platform Maoyan to purchase tickets for 'The Grinch.' Read More

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