Rat Tales: How Cuddly Cartoons Took Over the Year of the Rat

 /  Chinasplaining  / 
Changing material conditions — and a Disney-assisted cartoon rebrand — have turned rodents from reviled pests into fun, marketable icons. Read More

Headlines from China: Chinese New Year Films Cancelled in Response to Coronavirus Outbreak

 /  Headlines From China  / 
On January 23, the theatrical releases of all seven Chinese new year films were cancelled to prevent the Wuhan coronavirus from further spreading. Read More

Winter Has Come for China’s Movie Extras

 /  Chinasplaining  / 
As a slowdown chills the Chinese film industry, actors are finding creative new ways to make a living. Read More

Headlines from China: Maoyan and Taopiaopiao Offer Free Ticket Cancellation Amid Wuhan Pneumonia

 /  Headlines From China  / 
People in Wuhan who have purchased movie tickets to film screenings during Chinese New Year holiday can cancel their tickets and request refunds without being charged a fee. Read More

WeChat Tests Short-video Feature in Challenge to TikTok

 /  News  / 
The Channels feature allows certain WeChat users to post videos or photos to randomly selected audiences instead of limiting content to contacts. Read More

Six Trends in Brand Integration for the Year of the Rat

 /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

 /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

 /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

‘PUBG Mobile’ The Top-grossing Chinese Game Overseas

 /  Game  / 
Tencent's 'PUBG Mobile' earned more than $776 million in revenue outside of China in 2019 across Apple’s App Store and Google Play. Read More

Headlines from China: Chinese Actress Huang Lu Appears in Hulu Original ‘Little Fires Everywhere’

 /  Headlines From China  / 
Chinese actress Huang Lu just made her first appearance in the trailer of the upcoming Hulu drama series "Little Fires Everywhere." Starring Reese Witherspoon, Kerry Washington, and Lexi Underwood, the show will premiere on Hulu on March 18. Read More

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