China’s Filmmakers Fine-Tune Patriotism for a New Generation

 /  Opinion  / 
So-called main melody films are harmonizing the Communist Party’s political values with Hollywood production values. Read More

Headlines from China: Shanghai Disneyland to Build First ‘Zootopia’ Themed Zone

 /  Headlines From China  / 
The new expansion will be the 8th themed zone at the Shanghai Disneyland, and the first-ever Zootopia-themed zone at a Disney park worldwide. Read More

Short Video App Douyin Expands E-commerce Features

 /  News  / 
Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More

‘Give Me Liberty,’ ‘Dwelling in the Fuchun Mountains’ Win Top Prizes in Macao

 /  News  / 
American comedy film Give Me Liberty and Chinese family drama Dwelling in the Fuchun Mountains won the Best Film prizes in the “International Competition” and "New Chinese Cinema" sections at the 4th IFFAM. Read More

Headlines from China: China May Further Open Performing Arts Market to Foreign Investments 

 /  Headlines From China  / 
China's Ministry of Culture and Tourism recently announced new regulations (draft) to further strengthen regulations on the public performance market. Read More

How Tencent Is Gearing Up to Celebrate the Lunar New Year With Brands

 /  CBI  / 
Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More

CBI Case Study: Lenovo Connects China’s Past and Future With Palace Museum Collaboration

 /  CBI  / 
The rise of culturally-inspired collaborations known as wenchuang has been driven by Gen Z and millennial consumers, who seek creative ways to explore their cultural heritage. Read More

CBI Video: Gucci and Tencent’s Stylish Travel Video Collaboration

 /  CBI  / 
Launched in October, the “Gucci Inspiration Map” series of four short films is the first project borne from the Gucci-Tencent partnership, and it also represents Tencent’s inaugural foray into producing branded content for a luxury label. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

 /  CBI  / 
Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

TikTok Executive Delays Meeting with Washington Lawmakers

 /  News  / 
Alex Zhu, the head of short video app TikTok, has cancelled meetings with several US lawmakers who raised questions about data security and censorship on the platform. Read More

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