CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

 /  CBI  / 
Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

 /  CBI  / 
The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer.  Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

 /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

Headlines from China: Holiday Box Office: RMB 7 Billion for the 70th Anniversary of PRC?

 /  Headlines From China  / 
As the summer movie-going season comes to an end, box office analysts start shifting their attention to the upcoming National Day Holiday season. Read More

R3’s July List Reveals the New Brand Ambassadors to Look Out For

 /  Entertainment Marketing  / 
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More

Headlines from China: Previously Cancelled ‘The Eight Hundred’ May Still Open This Year

 /  Headlines From China  / 
Huayi Brothers CEO Wang Zhongjun recently attended the summer summit of Yabuli Forum and said that he was looking forward to the release of war epic The Eight Hundred at the end of this year. Read More

Channel Your Inner Ne Zha, Says Party Paper Commentary

 /  Chinasplaining  / 
The summer blockbuster that broke box office records is now being touted as a model for cadres’ good behavior. Read More

Headlines from China: ‘Ne Zha’ to Hit Cinemas in North America, Australia, and New Zealand

 /  Headlines From China  / 
On August 15, American film distributor Well Go USA confirmed on Weibo that Ne Zha, the highest-earning animated film ever in China, will be released in North America. Read More

Beijing to Open Streaming Market to Foreign Firms that Obey Content Rules

 /  News  / 
The new plan would also require foreign streamers to comply with the country’s online content censorship system. Read More

Headlines from China: UBISOFT is Developing Games Set in Ancient China

 /  Headlines From China  / 
Recently, Chinese media outlet 21st Century Business Herald did an interview with game company UBISOFT's founder and CEO Yves Guillmot on the company's performance, its expansion in China and overall future development. Read More

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