Lu Han |

CBI Video: Idol Meets Influencer in KFC’s Christmas Video

Dec 24, 2019 / CBI /

Although Christmas is not officially observed in China, the Western holiday has long been celebrated in China as an occasion for young people in cities to go out for dinner and exchange presents. Read More

Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

Aug 23, 2019 / Entertainment Marketing /

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More

Headlines from China: iQiyi to Take Over Baidu’s Online Ticketing Business

May 17, 2018 / Headlines From China /

Today, iQiyi announced that the company would take over Baidu Nuomi’s movie ticketing business. iQiyi believes that it’s valuable to integrate movie ticketing with its existing streaming services in order to build an ecosystem. Read More

Headlines From China: ‘Forever Young’ Becomes Zhang Ziyi’s Best Selling Film

Feb 5, 2018 / Box Office /

Having been released five years after filming, Forever Young has earned 670 Million yuan ($108 Million) accumulatively, making it the best-selling film Zhang Ziyi has ever starred in, ahead of her 2013 action film The Grandmaster. Read More

Teen Stars and Red Films: What China Baidu-Searched in 2017

Jan 12, 2018 / News /

Here are some of the top searches from Baidu, providing insight into what had Chinese netizens in stitches, gnashing their teeth, or reaching for tissues over the past year. Read More

Are ‘Little Fresh Meat’ Actors Helping Propaganda Films?

Jan 2, 2018 / Opinion /

While having attractive young actors play important political figures is certainly refreshing, is it the best way to educate the youth on the country’s most important historical events? Read More

Headlines from China: China’s 2017 Top Celebrities by Commercial Value

Dec 8, 2017 / Entertainment Marketing /

CBNweekly, a weekly-published Chinese business news magazine, recently released a list of top 100 Chinese celebrities by commercial value. Read More

Headlines from China: “Little Fresh Meat” Star Lu Han Announces Relationship, Causing “Earthquake” on Chinese Social Media

Oct 9, 2017 / Headlines From China /

On October 8, Chinese pop star Lu Han, one of China's most popular "Little Fresh Meats", introduced his girlfriend to his followers on Weibo, which caused temporary shutdown of the social media platform. Read More

‘Little Fresh Meat’ Actors Making Waves in China’s Film Scene?

Sep 30, 2017 / Opinion /

A series of misfiring films starring good-looking young pin-ups suggest it may be time for nation’s entertainment bosses to rethink industry’s strategy. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

Jun 21, 2017 / Entertainment Marketing /

At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

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