Clearly, the “fresh little meat” stars retain popularity on the Chinese mainland, and it may be unfair to lay blame for poor performances of recent feature films squarely on their shoulders.

However, perhaps it’s time for a rethink by leading figures in the nation’s entertainment industry, who need to consider whether the “fan economy” generated by these pin-up stars is worth banking on in the future – and whether recent box-office misfires highlight the importance of diversity in the entertainment industry.