Dior’s Fall 2021 Menswear Collection Campaign Topped Chinese Social Media

 /  News  / 
Dior’s Guochao Menswear Collection Avoids Cultural Clichés. Read More

Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo

 /  News  / 
What makes it such a popular flavor, and how did Pepsi stand out in the sea of oolong offerings? Read More

Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out

 /  Entertainment Marketing  / 
Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

 /  Celebrity  / 
Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

Why Monkey King Eddie Peng is One of Asia’s Most Prolific Performers

 /  People  / 
Whenever Eddie Peng was asked about his motivation to take on new characters and challenges, he would often respond with “why not?” Read More

‘Little Fresh Meat’ Actors Making Waves in China’s Film Scene?

 /  Opinion  / 
A series of misfiring films starring good-looking young pin-ups suggest it may be time for nation’s entertainment bosses to rethink industry’s strategy. Read More

Chinese TV Guilds Issue Salary Cap for Stars

 /  News  / 
China’s film, television, and radio sector passes guidelines to cap actors’ wages at 40 percent of a production’s total budget. Sky-high payouts are stifling the industry’s development, sector says. Read More

Web Celeb Detained for Redirecting Fans’ Calls to Police Hotline

 /  News  / 
A Chinese internet celebrity recently found out that fame has its price — especially when your phone number is leaked to millions of idolatrous fans. Read More

China’s Live Streaming Boom Spawns Online Celebrity Agent Industry

 /  News  / 
Getting set up with a live streaming account and filming content for audiences might only take a few minutes, but to become a Chinese internet celebrity is much more complex. Read More

Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars

 /  News  / 
A new report values China's Internet celebrity economy at more than the film industry’s 2015 gross box office total. Read More