Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More
Enlight Media has entered into an equity transfer agreement with an industry fund under Tencent that it will sell 27.64% stake in film and TV production company New Classics Media (新丽传媒）for approximately $524 million. Upon completion, Tencent will become the second largest shareholder of New Classics Media. Read More
The emergence of small-town youngsters and the success behind film The Ex-File 3 paint a picture where there is substantial demand for Chinese romantic comedies, provided the stories are solid, down-to-earth, and emotionally engaging. Read More
While having attractive young actors play important political figures is certainly refreshing, is it the best way to educate the youth on the country’s most important historical events? Read More
You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More
A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors. Read More
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