Finding the right celebrity can be a shortcut to improved sales for luxury brands in China, as a majority of consumers still see celebrities as their “lifestyle” role models. Read More
A series of misfiring films starring good-looking young pin-ups suggest it may be time for nation’s entertainment bosses to rethink industry’s strategy. Read More
China’s film, television, and radio sector passes guidelines to cap actors’ wages at 40 percent of a production’s total budget. Sky-high payouts are stifling the industry’s development, sector says. Read More
A Chinese internet celebrity recently found out that fame has its price — especially when your phone number is leaked to millions of idolatrous fans. Read More
Getting set up with a live streaming account and filming content for audiences might only take a few minutes, but to become a Chinese internet celebrity is much more complex. Read More
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