iQiyi said on Thursday that its original computer generated animated series “Deer Squad” will premiere on the child-focused television channel Nickelodeon in the U.S. on January 25, the latest sign that the Chinese online video giant is trying to reach global audiences. Read More
Highlighting the brand opportunities on Bilibili, the platform recently published its inaugural “China-Z 100” list, a selection of the top 100 domestic products targeted at consumers under the age of 30. Read More
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More
“The Long Night” — its Chinese name, “Chenmo de Zhenxiang,” translates as “The Silent Truth” — is part of a trend of productions with far fewer episodes than what is common in China’s TV industry. Read More
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.