The popularity of C-dramas has created an opening for brands. But pleasing social media-savvy fans requires careful placement according to accepted wisdom about fashion and culture. Read More
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
The various possibilities of Sino-European collaboration and the latest trends of Chinese film market were explored at the 7th Sino-European Lab organized from 28th November to 1st December. Read More
Korean dramas stole the headlines in 2021. But China is also quietly emerging as a global TV powerhouse — and the U.S. streaming giants are starting to take notice. Read More
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