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TikTok Narrows Focus to US, Japan, and India as Key Growth Markets

Sep 10, 2019 / News /

TikTok has removed the UK from a group of four countries it had previously deemed strategically important. The US, Japan, and India markets have been assigned their own general managers while others only have product managers at present. Read More

Douyin and TikTok Rake in $11.7 Million in User Spending in July

Aug 21, 2019 / News /

Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More

TikTok Faces New Round of Scrutiny in India with IT Ministry’s Query

Jul 22, 2019 / News /

India’s Ministry of Electronics and IT has requested short video app TikTok respond to a query containing 24 questions about content quality, data privacy, and age restrictions. Read More

User spending in Douyin and TikTok hit new high in May

Jun 13, 2019 / News /

The 120 million Indian TikTok users, however, only spent $45,000 on the app in May. Read More

INSIGHTS: TikTok’s Overseas Issues

May 15, 2019 / News /

Given the mounting pressure on Chinese companies as they seek new markets abroad, Bytedance cannot afford to trip over their own feet as they continue their meteoric growth. Read More

TikTok, ensnared in India lawsuit, is removed from Google Play

Apr 17, 2019 / News /

Short video app TikTok was blocked on Google’s app store shortly after an Indian state court refused Bytedance’s request to suspend a ban on the app in a hearing on Tuesday, Reuters reported. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

Apr 12, 2019 / Entertainment Marketing /

Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

TikTok Launches Talent Search Competition in Japan, South Korea

Apr 9, 2019 / News /

Bytedance-owned short video app TikTok launched an in-app talent search program on Friday aimed at discovering independent musicians, starting with those in South Korea and Japan. Read More

How TikTok’s Cross-Dressing Stars Turn Femininity Into a Joke

Mar 26, 2019 / Chinasplaining /

While the platform’s vloggers may appear to share intimate details of their lives to connect with fans and build an audience, it’d be more accurate to say that TikTok is a manufacturer of social sentiments. Read More

What does Tiktok’s Rise Mean for Facebook and Snapchat?

Feb 13, 2019 / Entertainment Marketing /

The rise of Tiktok, Bytedance’s short video-sharing app, is no secret. What is less appreciated is the challenge is posed to the established social networks Facebook, Instagram, and Snapchat. Read More

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