Hot on the heels of her appointment as Melaka tourism ambassador in Malaysia in June, Chinese actress Fan Bingbing celebrated the global launch of her beauty brand Fan Beauty Diary on Tiktok. Read More
Following the tech wearable’s release in the mainland last month, domestic media giants are rolling out their own exclusive apps. But are China’s consumers ready? Read More
Douyin is a crucial battleground for luxury brands trying to close the loop from buzz to sale. We break down the platform with case studies on brands like Loewe, Prada, Valentino and Burberry. Read More
Dissecting China’s presence at the British Fashion Awards 2023, here are the designers who dressed celebrities and the nominated talent hailing from the mainland. Read More
Chinese buzzwords like Barbie Q and electric fish reflected cultural shifts, influencing society and trends to define China's evolving zeitgeist. Read More
In Asia, brands are harnessing the soft power of virtual human livestreamers; while the West goes the other way around with creators pretending to be virtual humans. Read More
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