CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

 /  CBI  / 
Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day.  Read More

Kuaishou Launches Curated Short Video App Taizan

 /  News  / 
In addition to boosting daily active users (DAUs) of its main app, Kuaishou has been actively building out its content ecosystem to compete with Bytedance. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

TikTok Hires Former US Congressmen to Review Content Policies Amid Scrutiny

 /  News  / 
TikTok will hire two former US congressmen as part of an external team to review its content moderation policies, including child safety, hate speech, misinformation, and bullying. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

 /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

Tencent’s Patriotism-themed Game Tops Charts Prior to China’s 70th Anniversary

 /  Game  / 
Tencent’s patriotic city-building mobile title "Homeland Dream" has topped the free game chart on Apple’s China App Store on the eve of the country’s anniversary, beating the company’s other popular titles such as "Honour of Kings." Read More

Understanding China’s Video Streaming Services: Part One

 /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

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