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Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

Jan 14, 2020 / CBI /

Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

Jan 14, 2020 / CBI /

Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

Video App Douyin Shatters Some Stereotypes About Its Enormous User Base

Jan 9, 2020 / Chinasplaining /

Short video app Douyin has passed 400 million daily active users, its operator announced Sunday in a visual report that includes previously undisclosed insights on the app’s domestic users and the types of videos they view and create. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

Jan 7, 2020 / CBI /

Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

Headlines from China: BBC Series ‘Dracula’ to Stream in China and on Netflix Simultaneously

Jan 3, 2020 / Headlines From China /

BBC's 2020 drama series Dracula will premiere on Netflix and Chinese streaming platform Xigua Video (a ByteDance subsidiary) simultaneously on January 4. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019 / CBI /

Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More