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CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019 / CBI /

It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More

TikTok Hires Former US Congressmen to Review Content Policies Amid Scrutiny

Oct 16, 2019 / News /

TikTok will hire two former US congressmen as part of an external team to review its content moderation policies, including child safety, hate speech, misinformation, and bullying. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019 / CBI /

A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

Oct 4, 2019 / Streaming /

A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Understanding China’s Video Streaming Services: Part Two

Oct 1, 2019 / CBI /

In the second part of this series, we look at a group of seven key players — from the well-established iQiyi to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market. Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

Oct 1, 2019 / CBI /

A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

Tencent’s Patriotism-themed Game Tops Charts Prior to China’s 70th Anniversary

Sep 30, 2019 / Game /

Tencent’s patriotic city-building mobile title "Homeland Dream" has topped the free game chart on Apple’s China App Store on the eve of the country’s anniversary, beating the company’s other popular titles such as "Honour of Kings." Read More

Understanding China’s Video Streaming Services: Part One

Sep 24, 2019 / CBI /

While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

Sep 24, 2019 / CBI /

Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019 / CBI /

News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

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