CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

 /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

TikTok Narrows Focus to US, Japan, and India as Key Growth Markets

 /  News  / 
TikTok has removed the UK from a group of four countries it had previously deemed strategically important. The US, Japan, and India markets have been assigned their own general managers while others only have product managers at present. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Headlines from China: Short-video Company Kuaishou Invests in China’s Quora

 /  Headlines From China  / 
Zhihu, a Chinese online Q&A service similar to Quora, raised $434 million from its F round of financing led by Tencent backed short-video company Kuaishou and Baidu. Tencent and Bytedance, two existing investors of Zhihu, invested in this round as well. Read More

Tencent Aims to Challenge Douyin with $1.5 Billion Investment in Kuaishou

 /  News  / 
Tencent is in talks with short video app Kuaishou, known as Kwai in English, about investing between $1 billion and $1.5 billion in the platform. Details of a potential deal have already emerged on Chinese financial blog IPO Zaozhidao. Read More

User spending in Douyin and TikTok hit new high in May

 /  News  / 
The 120 million Indian TikTok users, however, only spent $45,000 on the app in May. Read More

Headlines from China: Will 5G Technology Change the Landscape of Online Streaming?

 /  Headlines From China  / 
At a recent industry conference in Chengdu, top executives from China's video streaming sector talked about the possible changes 5G would bring to their businesses. Read More

INSIGHTS: TikTok’s Overseas Issues

 /  News  / 
Given the mounting pressure on Chinese companies as they seek new markets abroad, Bytedance cannot afford to trip over their own feet as they continue their meteoric growth. Read More

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