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PUBG Mobile Plans Return to India With New Game

Nov 16, 2020  /  Game  / 
On Thursday, PUBG Corp. announced plans to release PUBG Mobile India, which will be “customized for Indian gamers such as the game now being set in a virtual simulation training ground, new characters automatically starting clothed and green hit effects to reflect the virtual nature of the game.” Read More

China’s Short-Video Apps Urged to Crack Down on Unauthorized Music

Nov 11, 2020  /  Music  / 
Major social platforms including Douyin and Kuaishou were found to be rife with songs users did not have permission to use. Read More

ByteDance Goes on Hiring Frenzy in China

Nov 9, 2020  /  Technology  / 
ByteDance is embarking on a hiring spree in China despite facing pushback in some of its overseas markets as the company accelerates its business expansion. Read More

Headlines From China: Comedians Score Laughs and Sales as China’s Newest Brand Darlings

Nov 6, 2020  /  Headlines From China  / 
While most brands rely on the star power of actors and idols whose passionate fans are willing to make purchases in order to support their favorite celebrities, new opportunities are arising with more down-to-earth comedians to represent brands with humor.  Read More

Not Just Trending Videos, ByteDance Invests in E-Literature Firm IReader

Nov 6, 2020  /  Technology  / 
ByteDance is further expanding into the e-book market with a sizable investment in one of China’s largest digital literature companies. Read More

Headlines from China: Could a Hong Kong Listing for Douyin Mean an Even Greater Focus on Asian Expansion?

Oct 30, 2020  /  Headlines From China  / 
According to Reuters, Bytedance is in preliminary discussions with investment banks regarding a standalone IPO for the app, which surpassed 600 million daily active users (DAUs) in August, up from an estimated 400 million at the beginning of 2020. Read More

How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

Oct 6, 2020  /  Streaming  / 
Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Short Video Firm Kuaishou Optimizes Its E-Commerce By Connecting Livestreamers With Quality Products

Sep 25, 2020  /  Livestreaming  / 
TikTok rival Kuaishou is doubling down on efforts to expand its e-commerce presence with the introduction of a product pool as the company has seen a surge in online shopping orders generated on its platform. Read More

How Rediscovering User Creativity Fueled China’s Short-Video Revolution

Sep 15, 2020  /  Chinasplaining  / 
Chinese entrepreneurs once dismissed user-generated content (UGC) as “industrial waste.” Now that waste is powering their global ambitions. Read More

Chinese Short Video Platform Kuaishou Increases Livestreaming E-Commerce Investment with Massive Incubation Plan

Sep 2, 2020  /  News  / 
TikTok rival Kuaishou is upping the ante in plans to boost its booming e-commerce business, as a growing number of people cash in on livestreaming to sell products on the Chinese short video platform. Read More

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