ByteDance | Search Results |

CCI Take: TikTok Is a Content-Commerce Conduit for Global Gen Z

Nov 19, 2020 / Short Video /

Amid the whiplash-inducing news surrounding TikTok’s future in the United States, which has left even the company itself struggling to understand its future status, the Bytedance-owned app continues to move forward with monetization efforts in international markets (with the obvious exception of India) as it gains popularity among the increasingly lucrative Gen Z demographic. Read More

TikTok and Sister App Douyin Retain Crown as World’s Most Downloaded Non-Game App

Nov 13, 2020 / Short Video /

Last month, TikTok, and its sister app Douyin, were downloaded 66 million times globally, representing a year-on-year increase of 9.5%, according to a report by research firm SensorTower. Read More

TikTok Invites U.K. Lawmakers to Review Content Moderation Over Ties to Beijing

Nov 10, 2020 / Technology /

TikTok’s U.K. branch has invited local lawmakers to review its algorithm and how it moderates content in an attempt to earn the trust of British policymakers who believe Beijing exerts influence on the short video app’s content moderation process, according to a report by CNBC. Read More

Headlines from China: Could a Hong Kong Listing for Douyin Mean an Even Greater Focus on Asian Expansion?

Oct 30, 2020 / Headlines From China /

According to Reuters, Bytedance is in preliminary discussions with investment banks regarding a standalone IPO for the app, which surpassed 600 million daily active users (DAUs) in August, up from an estimated 400 million at the beginning of 2020. Read More

Chief Curiosity Officers and Celebrity-Owned Brands

Oct 23, 2020 / Celebrity /

Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming. Read More

The New Frontier in Content Commerce: Platform-Driven TV Gala Shows

Oct 21, 2020 / Technology /

In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More

TikTok is World’s Highest-Earning Non-Game App Despite U.S. and India Headwinds

Oct 12, 2020 / News /

Despite losing India, a market that contributed a large part of its global downloads, and uncertainties over its fate in the U.S., ByteDance-owned short video app TikTok was still the world’s most downloaded and highest-earning non-game app in September. Read More

How Rediscovering User Creativity Fueled China’s Short-Video Revolution

Sep 15, 2020 / Chinasplaining /

Chinese entrepreneurs once dismissed user-generated content (UGC) as “industrial waste.” Now that waste is powering their global ambitions. Read More

TikTok Retains Pole Position as World’s Highest-Earning Non-Game App Despite U.S. Threats

Sep 10, 2020 / News /

Despite losing the Indian market and President Donald Trump’s threat to ban it in the U.S., ByteDance-owned TikTok was still the world’s highest-earning non-game app in August, although the app’s August earnings were less than those of the previous three months. Read More

Headlines from China: Nominees for 35th China’s Hundred Flowers Film Awards Unveiled

Aug 31, 2020 / Headlines From China /

Five 2019 blockbuster films, including "My People, My Country," "Ne Zha" and "The Wandering Earth," have been nominated in the best film category at the 35th Hundred Flowers Awards, a top film honor conferred every two years based on public voting results. Read More

SEARCH RESULT