CBI Video: China Unionpay Scores a Historical Hit With Tang Dynasty Money Transfer  

 /  CBI  / 
“The Last Transfer of Western Tang Empire” (大唐漠北的最后一次转账) is an epic sixteen-minute story of war and money set during some dark days of the Tang Dynasty (618-907) in the aftermath of the empire’s loss of the Western regions. Read More

Lens: China’s ‘Ear Economy’

 /  Entertainment Marketing  / 
Audio content has gained in popularity over recent years in China. Read More

Headlines from China: New Huayi Brothers Film Town to Open in Zhengzhou in September

 /  Headlines From China  / 
This is the first movie themed immersive amusement park in China's central region. Read More

How China’s Star Ship Troopers Are Redefining Modern Fandom

 /  Chinasplaining  / 
Highly organized “fan circles” are altering the modern entertainment landscape. Read More

Headlines from China: Enlight Media Reports Profit Drop by 95% for First Half of 2019

 /  Headlines From China  / 
The company's revenues reached RMB1.17 billion ($164 million) in the first half of 2019, up 62.37% from the same period last year. However, its net profit was RMB105 million ($14.7 million), down by 95% compared with the previous year. Read More

‘A Little Reunion’ Dives Headlong Into China’s Thorniest Themes

 /  TV  / 
The popular drama series has been well-received by viewers, who appreciate that it hasn’t shied away from weighty social issues. Read More

Headlines from China: Beijing Culture Reports Losses For First Half of 2019

 /  Headlines From China  / 
Beijing Culture reported a net loss of RMB53.68 million for the first half of 2019,  according to the company's newly released semi-annual financial statement. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Headlines from China: Video Streaming Site Youku Forms A Strategic Partnership With Weibo

 /  Headlines From China  / 
The partnership will allow Youku to integrate Weibo's highly active SuperTopic community into its video platform while give Weibo users direct access to Youku's long-form video content. Read More

Entertainment Marketing in China, Part 2: The Legal Landscape for Brand Integration 

 /  CBI  / 
The Chinese legal environment for brand integration is not entirely clear-cut, since existing regulations largely focus on more traditional forms of advertising. Read More

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