The film starring Yao Chen (Monster Hunt, Lost Found), who's also its producer, follows an ovarian cancer patient's desperate quest for an unforgettable sexual experience before her surgery. Read More
Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More
The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer. Read More
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More
As the summer movie-going season comes to an end, box office analysts start shifting their attention to the upcoming National Day Holiday season. Read More
Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
Huayi Brothers CEO Wang Zhongjun recently attended the summer summit of Yabuli Forum and said that he was looking forward to the release of war epic The Eight Hundred at the end of this year. Read More
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