The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Net-a-Porter has announced a host of new moves in China, including that supermodel Liu Wen, who has worked with the likes of Chanel, Gucci, and Tods, will be the brand’s new China ambassador. Read More
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More
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