Eileen Gu Shines at the Met Gala

 /  News  / 
The Met Gala has taken China by storm. With over 220 million views on Weibo so far, what exactly is attracting local netizens to the event?  Read More

Douyin Enters Digital Fashion With New Platform Pheagee

 /  News  / 
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More

Making Subculture Into Culture: Why Luxury Loves Anime

 /  News  / 
In January 2022, Loewe launched a follow up to last year’s My Neighbor Totoro collection with another collaboration with Studio Ghibli. Read More

Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

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Can Kuaishou translate its success in the short drama format to longer-form video? Read More

China’s Internet Crackdown Targets Tencent and ByteDance’s Algorithms

 /  News  / 
China’s top cyberspace regulator pioneered a regulation to investigate and rectify algorithm security issues of tech giants.  Read More

Brands Shy Away From Celebrity Marketing in China

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Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More

Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?

 /  News  / 
Tencent Huiju Luxury, the luxury section of the centralized e-commerce marketplace Tencent Huiju, joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More

Could C-Dramas Become the New K-Dramas?

 /  News  / 
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More

A.D.R Agency and Shanghai International Film Festival Propel the ‘C Wave’ From Cannes

 /  News  / 
A.D.R for the SIFF promotion at Cannes Film Market.  Read More

Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion

 /  News  / 
Chinese actor Deng Lun has to pay 106 million yuan ($16.6 million) in overdue taxes, late fees and fines for tax evasion, Shanghai’s tax authority announced Tuesday. Read More

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