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Baidu Extends Metaverse Push With Virtual Hosts

Jul 22, 2022 / News /

Baidu’s latest digital development is the next step in the tech giant’s ambitious Web3 rollout. Will the use of virtual hosts allow it to dominate China’s metaverse? Read More

China’s Top Livestreaming Apps To Know

Jul 18, 2022 / News /

The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More

Roger Vivier Bets Big on New Brand Ambassador

Jul 12, 2022 / News /

Roger Vivier's campaign video starring Allen Ren hit over 10 million views within 6 hours. Read More

Jay Chou’s New Single Gives Boost to LVMH’s La Samaritaine

Jul 11, 2022 / News /

Jay Chou’s latest video, featuring La Samaritaine, has racked up over 90 million views. Will Chinese tourists now flock to the Paris department store? Read More

Weibo to Launch New Interest-Driven Social App

Jul 4, 2022 / News /

Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More

The Logic of Livestreaming in China Is Changing

Jun 30, 2022 / News /

The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Read More

Apple Opens a Douyin Account. Will It Pay Off?

Jun 27, 2022 / News /

Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More

Could Bilibili’s Variety Show Push Attract Luxury Brands?

Jun 21, 2022 / News /

Bilibili has moved quickly to diversify revenue streams, but is it enough to boost share prices? Read More

Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know

Jun 20, 2022 / News /

The popularity of C-dramas has created an opening for brands. But pleasing social media-savvy fans requires careful placement according to accepted wisdom about fashion and culture. Read More

China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’

Jun 13, 2022 / News /

The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. Read More

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