Yilan Hua talks to Jing Daily about the potential of the domestic market, and why luxury brands need Chinese models on their runways.
Chinese supermodel Yilan Hua is the next rising star to be welcomed into the Jing Daily community of individuals shaping China’s booming luxury fashion industry. These profiles highlight industry leaders who contribute to the national and global ecosystem, from creatives and influencers to business executives and entrepreneurs.
Chinese models have been increasingly featured on top luxury brands’ fashion shows and campaigns, and a tie-in with the right faces can bring massive traffic to a company. Hangzhou’s Yilan Hua is part of a new generation of homegrown supermodels taking the international stage by storm.
In less than three years, she now ranks alongside well-known local faces such as Juan Du, Wen Liu, and Ming Xi — and has made the Hot List on the global industry’s leading site models.com. Hua caught the eye of insiders at her debut for Bottega Veneta. Following this, she walked ten major runways including Mugler and Elie Saab. Since then she’s been featured on campaigns for Max Mara, Fendi, and Chanel Beauty, and finished fourth in the world at the Autumn 2022 Fashion Weeks runway this year, making her a breakout star. Continue to read the full article here