One of China’s Most Influential Travel Show Hosts Right Now is a Fox Hand Puppet

 /  Chinasplaining  / 
A hand puppet resembling a fox has become an unlikely star on the Chinese internet via a new comedy travel program. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

 /  News  / 
China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Anime Series on Karl Marx Debuts to Mixed Reviews

 /  News  / 
On streaming site Bilibili, netizens are talking more about the German philosopher’s looks and less about his ideas. Read More

Headlines from China: Will Milk Tea Save the Film Exhibition Business in China?

 /  Headlines From China  / 
Will milk tea, the most popular beverage in China, help Chinese cinemas increase revenue? Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More

Headlines from China: Sunac to Fully Take Over Wanda’s Cultural and Tourism Projects 

 /  Headlines From China  / 
Wanda Group CEO Wang Jianlin is getting ready to let Sunac China Holdings Ltd. completely take over his cultural tourism business, according to a reporter from Caijing Magazine. Read More

Bilibili Debuts on Steam with Two New Games

 /  Game  / 
Bilibili, the Chinese video sharing and ACG (animation, comic and game) community, has made its debut on the world’s top video game distribution platform, Steam, as the publisher for two new titles of The Con Simulator and Invaxion, expanding to the PC gaming sector. Read More