Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Headlines from China: Will Bilibili Become China’s YouTube?

 /  Headlines From China  / 
Lunched as a platform for user-generated ACG (anime, comics and games) content, Bilibili has been gradually diversifying its content. Read More

One of China’s Most Influential Travel Show Hosts Right Now is a Fox Hand Puppet

 /  Chinasplaining  / 
A hand puppet resembling a fox has become an unlikely star on the Chinese internet via a new comedy travel program. Read More

Chinese Long-form Video Content Creators Are Far from Dead

 /  Entertainment Marketing  / 
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

 /  Entertainment Marketing  / 
Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

Alibaba Acquires 8% Stake in Bilibili to Double own on Content-driven E-commerce

 /  News  / 
China’s recent rise of content-driven e-commerce is another testimony to the saying that content is king. Read More

Anime Series on Karl Marx Debuts to Mixed Reviews

 /  News  / 
On streaming site Bilibili, netizens are talking more about the German philosopher’s looks and less about his ideas. Read More

Headlines from China: Will Milk Tea Save the Film Exhibition Business in China?

 /  Headlines From China  / 
Will milk tea, the most popular beverage in China, help Chinese cinemas increase revenue? Read More

Short Video App Kuaishou Doubles Down on Domestic E-commerce

 /  Entertainment Marketing  / 
Content-driven e-commerce is a growing trend in China. Rival short video platform Douyin rolled out a shopping cart feature earlier this month. Similarly, large e-commerce platforms are seeking partnerships with content creators to drive their sales. Read More

Bilibili and Alibaba’s Taobao Partner on E-commerce

 /  Entertainment Marketing  / 
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. Read More