Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click (时光代理人), breaking previous anime merchandise crowdfunding records in China.
What Happened: A crowdfunding program for merchandise based on the video-sharing platform Bilibili’s popular anime show Link Click (时光代理人), a supernatural action thriller, has surpassed 5.4 million RMB. Over 40,000 fans signed up for items such as cotton dolls, umbrellas, bags, and vinyl records of the show’s soundtrack, breaking previous anime merchandise crowdfunding records in China. Launched on Bilibili’s e-commerce platform, which sells ACG (Animation, Comics and Games) related products, the crowdfunding goal was met during the month-long timeframe between June 26 to July 31.
The Jing Take: Despite China’s ongoing tech clampdown, Bilibili continues to generate impressive growth in users and revenue and is one of China’s fastest growing companies. It is also one of the largest producers and broadcasting platforms of animation in China, attracting a younger and desirable consumer base. According to iResearch’s Report on China’s Gen-Z Anime Figure Consumption Trends 2021, the Chinese anime figure market alone is estimated to reach over 9 billion RMB in 2023. Continue to read the full article here