Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson

 /  Entertainment Marketing  / 
The Swiss luxury fashion label announced yesterday that Chinese actress Tang Yan, better known as Tiffany Tang, is its first Asia-Pacific spokesperson. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

 /  Entertainment Marketing  / 
At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

Mulberry Taps Yang Mi’s Star Power as It Expands in China

 /  Entertainment Marketing  / 
With just a one percent rise in like-for-like sales, the British luxury leather brand failed to capitalize on the revival in Chinese consumer spending. Read More

Tag Heuer Names Angelababy Brand Ambassador, Shrugs Off Dior Controversy

 /  Entertainment Marketing  / 
The Angelababy-Tag Heuer collaboration follows closely on the heels of a similar partnership she had with the Parisian fashion house Christian Dior in May, which became controversial after it attracted swaths of negative reviews on social media. Read More

Five Takeaways for Luxury Brands from Political Celebrity Missteps in China

 /  Entertainment Marketing  / 
Many Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan, and Taiwan. Read More

10 Standout Fashion Moments for Chinese Stars in the History of Cannes

 /  Entertainment Marketing  / 
With the Chinese film industry having taken off over the past few decades, an increasing number of Chinese actors, filmmakers, and celebrities have made their way onto the red carpet at Cannes, often times teaming up with major fashion houses to help them put their best foot forward. Read More

Angelababy Notably Absent from Dior Show

 /  Entertainment Marketing  / 
When Christian Dior’s womenswear designer Maria Grazia Chiuri debuted her first cruise collection, themed “Dior Sauvage,” notably absent from the festivities on May 11 was the brand’s newly appointed China ambassador Angelababy. Read More

Meet Fan Bingbing, Cannes Juror and the Darling of Luxury Brands

 /  Entertainment Marketing  / 
Among the top celebrities and film professionals who have gathered on the French Riviera for the 70th annual Cannes Film Festival is Fan Bingbing. Read More

China Live Streaming: Five Home Truths for Luxury Brands

 /  Entertainment Marketing  / 
In a world where brevity is the norm when it comes to getting the message across, live streaming is one of the few formats where long content is still very welcome. Read More

Chinese Pop Culture Primer: What You Need to Know about TFBoys, China’s Most Popular “Fresh Meat”

 /  Entertainment Marketing  / 
Who are the TFBoys? What's so special about them? For a bunch of kids who aren't even 18, TFBoys are everywhere. Read More