Chinese Celebrity and the Soft Power Machine

 /  Entertainment Marketing  / 
In the first in a series of occasional guest Op-eds, China Film Insider brings you the voices of two academics in Britain who are recording milestones and studying trends in the growing world of Chinese moviemaking, Read More

China’s Celebrity ‘Wedding of the Year’ Promotes Stars’ Own Brands

 /  Entertainment Marketing  / 
This past week, the hot topic on China’s Weibo- and WeChat-sphere was the wedding of actors Huang Xiaoming and Angela Yeung (better known as Angelababy), a stereotypically fairytale event held at the very romantic Shanghai Exhibition Center. Attended by nearly 600 guests, among them celebrities like Li Bingbing, Shu Qi, Chiling Lin, and Hong Kong Read More