Headlines from China: CAA China Launches Branding and Entertainment Marketing Divisions

Left to right: Colleen Cheng, Mary Gu, Janie Ma

CAA China Launches Branding and Entertainment Marketing Divisions

Today, CAA China announces the launch of a branding division and an entertainment marketing division. The company launches the two new divisions to further enhance its leadership position as an entertainment and sports talent agency in the greater China region. The branding department will be led by Colleen Cheng, a former executive of Ogilvy Beijing with over 20 years of experience in public relations. The entertainment marketing division will be led by Janie Ma, who is also a former Ogilvy executive with over 10 years of marketing experience. Colleen Cheng and Janie Ma will report to Mary Gu, the CEO of CAA China. Read more on Sina

Samsung’s State-of-the-Art Cinema LED Screen to Debut in China in February

After raising lots of eyebrows across the theatrical exhibition community by launching its state-of-the-art cinema LED screens in South Korea, Thailand, and Switzerland, Samsung will install the first LED screen in China, the world’s second largest film market, in February. According to an internal source, this screen will be installed in Shanghai, although the specific time and location haven’t been revealed. Read more on PConline.com

Chris Hemsworth’s ’12 Strong’ May Be Released in China

2018 American war drama film 12 Strong, which stars Chris Hemsworth and his wife Elsa Pataky, may be released in China, according to sources familiar with the matter. The film has opened in North America in January and received some positive reviews. Adapted from popular non-fiction book Horse Soldiers, the film tells the story of CIA paramilitary officers and U.S. Special Forces sent to Afghanistan after the September 11 attacks. Read more on Mtime

Perfect World Saw Jump in Net Revenue in 2017

On February 1, China’s Perfect World released the company’s 2017 performance report. According to this report, the company’s 2017 total revenue is 7.9 billion yuan ($1.25 billion), a 28.97% increase compared to the previous period. The total net revenue to be distributed among shareholders is 1.5 billion yuan ($240 million), up 29.07% from a year ago. The company’s revenue growth mainly comes from games and TV shows. Read more on Ent Group