Entertainment Marketing |

NARS Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Actor

Jul 6, 2018 / Celebrity /

Nars Cosmetics is facing a severe backlash in China following its invitation to a Taiwanese actor infamous for a 2014 drug bust to the beauty brand’s recent new product launch. Read More

Douyin to Outsource KOL Management to Multi-Channel Networks

Jul 5, 2018 / Entertainment Marketing /

Douyin will establish an official program for multi-channel networks (MCNs) to manage key opinion leaders (KOLs) on its platform, according to a report. Read More

Douyin Suspends Ads After Martyr Misstep

Jul 3, 2018 / Entertainment Marketing /

Five internet companies have been reprimanded and ordered to train their staff in revolutionary history and core socialist values. Read More

Odd TV Partnership to Promote Chinese Travel in Europe

Jun 30, 2018 / Entertainment Marketing /

Movies and TV shows have proven to influence Chinese travel behavior. Recently, China Global Television Network and Lyon-based Euronews formed a partnership to promote travel on each other's TV networks, but will it work? Read More

Reality-show Idols Are the New Darlings of Luxury Brands in China

Jun 13, 2018 / Celebrity /

Chinese variety shows "Idol Producer" and "Producer 101" have quickly garnered a massive social media following of the contestants. Seeing the phenomenal reach of the shows as well as the quick and free traffic associated with these contestants, luxury brands have initiated collaborations. Read More

CCTV and JD.com Join Hands to Launch Latest Chinese Talent Show

May 24, 2018 / Entertainment Marketing /

With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read More

Headlines from China: iQiyi Partners With JD.com to Increase Paying Users

Apr 27, 2018 / Entertainment Marketing /

Leading video platform iQiyi and e-commerce site JD.com officially formed a strategic partnership, which will allow one platform's paying subscribers to enjoy the other platform's membership benefits. Read More

The Impact of Films and TV on Chinese Outbound Tourism

Apr 12, 2018 / Entertainment Marketing /

Pop culture, movies, and TV have been shown to have a considerable impact on young Chinese travelers. Just as Lost in Thailand did for Thai tourism, and Game of Thrones for Europe, will One Boat, One World be the soft-power push needed to turn the Chinese cruise industry around? Read More

Is Douyin the Right Social Video Platform for Luxury Brands?

Mar 19, 2018 / Entertainment Marketing /

Over the past couple of months there’s been a lot of hype about Chinese short video social site Douyin. The app, launched in September 2016, growing to over 100 million users within a year, becoming the number two ranked app overall in the Apple Chinese App store, and reaching first in the video/photo category. Read More

China’s Spring Festival Gala Is a Catwalk for Foreign Luxury Brands

Feb 21, 2018 / Celebrity /

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

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