Entertainment Marketing |

Headlines from China: CAA China Launches Branding and Entertainment Marketing Divisions

Feb 1, 2018 / Entertainment Marketing /

Today, CAA China announces the launch of a branding division and an entertainment marketing division. The company launches the two new divisions to further enhance its leadership position as an entertainment and sports talent agency in the greater China region. Read More

Who Is Kris Wu? Meet the Chinese Actor and Millennial Icon

Dec 22, 2017 / Entertainment Marketing /

You can love or hate Kris Wu, but you can’t ignore him. With over 27 million Weibo followers and another 5.6 million Instagram fans, the 27-year-old actor-singer-songwriter is one of the most influential superstars in China. Read More

Headlines from China: China’s 2017 Top Celebrities by Commercial Value

Dec 8, 2017 / Entertainment Marketing /

CBNweekly, a weekly-published Chinese business news magazine, recently released a list of top 100 Chinese celebrities by commercial value. Read More

Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China

Nov 17, 2017 / Entertainment Marketing /

In light of the recent allegations against Kevin Spacy and their impact on the films and TV shows he is part of, filmmakers will also need this checklist while casting actors in China. Read More

Yang Mi, Lu Han and Fan Bingbing Among Top Chinese Celebrities Driving Luxury Spending

Oct 31, 2017 / Entertainment Marketing /

A new Alibaba report ranks the influence and commercial value of hip Chinese celebrities who are named by many luxury brands as local ambassadors. Read More

Why Chinese Companies Hire Celebrities as Executives

Sep 7, 2017 / Entertainment Marketing /

The trend of celebrity joining companies as executives comes as a response to circumvent the newly amended China Advertising Law. Read More

The Top 10 Male Chinese Actors You Need to Know

Aug 22, 2017 / China Film Insiders /

From Andy Lau ("The Great Wall") to Kris Wu ("Valerian and the City of a Thousand Planets"), here is a list of 10 Chinese actors you need to know. Read More

Moutai Thanks Hit Movie ‘Wolf Warrior 2’ for Free Advertising

Aug 9, 2017 / Entertainment Marketing /

Chinese box office hit “Wolf Warrior 2” has received a thank-you letter from the president of Kweichow Moutai, the country’s most famous brand of liquor. Read More

Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson

Jun 30, 2017 / Entertainment Marketing /

The Swiss luxury fashion label announced yesterday that Chinese actress Tang Yan, better known as Tiffany Tang, is its first Asia-Pacific spokesperson. Read More

How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

Jun 21, 2017 / Entertainment Marketing /

At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced double-digit growth in China in 2017, with net sales up 11 percent from the prior year. Their Tmall sales saw a staggering 49 percent gain, and drove the company’s overall excellent performance in the country. Read More

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