TikTok Overtakes Facebook as the World’s Most Downloaded App
TikTok tops the list of social media providers in a global survey of downloads in 2020. Read More
Why Are All Luxury Brands Eyeing Soap Operas?
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
Headlines From China: Could Douyin Give Tmall, JD a Run for Their Money?
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More
Dior’s Fall 2021 Menswear Collection Campaign Topped Chinese Social Media
Dior’s Guochao Menswear Collection Avoids Cultural Clichés. Read More
Sony and Discord Create a New Future for Social Media
The partnership between Sony Playstation and Discord is built on engaging communities. Read More
The Chinese Social Media Stars Unknowingly Going Viral in the West
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More
Targeting China’s Generation Z? The Cool Kids are on Bilibili
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More
How Chinese Influencers Calculate Their Fees
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More
Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More
The 6 Male Instagram Stars Taking China by Storm
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More