Why Are All Luxury Brands Eyeing Soap Operas?

 /  Entertainment Marketing  / 
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More

Headlines From China: Could Douyin Give Tmall, JD a Run for Their Money?

 /  Headlines From China  / 
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More

Dior’s Fall 2021 Menswear Collection Campaign Topped Chinese Social Media

 /  News  / 
Dior’s Guochao Menswear Collection Avoids Cultural Clichés. Read More

Sony and Discord Create a New Future for Social Media

 /  News  / 
The partnership between Sony Playstation and Discord is built on engaging communities. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

 /  Entertainment Marketing  / 
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

How Chinese Influencers Calculate Their Fees

 /  Entertainment Marketing  / 
Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

The 6 Male Instagram Stars Taking China by Storm

 /  Entertainment Marketing  / 
Despite Instagram being blocked on the Chinese mainland, these globally dominant celebrities still garner huge followings in the west on the popular social network. Here are six top Chinese male influencers that you need to start following now. Read More

Weibo’s Purge of Gay-themed Content Sparks Online Outrage

 /  News  / 
Chinese popular social networking platform Weibo announced that they would remove gay-themed contents from its platform, prompting a storm of online protests. Read More