iQiyi |

Video Streaming Results: Bilibili, Tencent Video, iQiyi

Mar 24, 2020 / Streaming /

Though video streaming continued to be an unprofitable business last year, all platforms have seen a recent surge in viewership as a result of the coronavirus lockdowns that started in late January, and are expected to be at least partially sustained throughout the year. Read More

Regulators Unveil Rules for TV Shows, Aiming to Lift Industry

Feb 25, 2020 / News /

To improve the quality of TV shows rather than boost profits, regulators set a limit of 40 episodes, though the benefit to video platforms is unclear. Read More

Tencent Video, iQiyi Blasted on Weibo for Levying Extra Fees on VIP Members

Dec 18, 2019 / News /

Online video streaming platforms Tencent Video and iQiyi have come under fire on Chinese social media for charging premium subscribers for earlier access to episodes of a popular TV series, resulting in executives from both companies promising to change the pricing policy for the series. Read More

Chinese Video Streaming Service iQiyi Eyes Subscribers Abroad and Mulls Price Hikes at Home

Dec 5, 2019 / News /

Having gained a strong foothold in China, video streaming service iQiyi is now aiming to expand overseas. Read More

China Streaming or China Dreaming? The Outlook for Foreign VOD

Dec 3, 2019 / Opinion /

Things have changed a bit since we last touched on streaming trends, so let’s look at the outlook for 2020. Read More

China’s Hottest TV Show Right Now is Striving to Provide Space for Mainstream Debate

Nov 26, 2019 / TV /

"I Can I BB" is more than a debate competition -- it's a forum to organize discussion around topics that preoccupy its huge audience of Chinese millennials. Read More

Headlines from China: iQIYI Partners with Malaysia’s Media Brand Astro to Explore Oversea Markets

Nov 6, 2019 / Headlines From China /

On November 6, China's online entertainment platform iQIYI announced a strategic partnership with Astro, the leading media brand and entertainment service provider in Malaysia. It is the first time that iQIYI partners with a digital application outside China. Read More

How iQiyi Aims to Help Brands Boost Their Presence

Nov 5, 2019 / CBI /

Video-streaming service iQiyi held its annual iJoy Conference in Shanghai last month, where it shared content plans for 2020 and marketing developments relevant to brands and other partners. Read More

CBI Case Study: Streetwear on the Small Screen

Nov 5, 2019 / CBI /

The production team behind “Rap of China” is back with a hotly anticipated new show that will put streetwear and other Chinese fashion trends front and center. Read More

Understanding China’s Video Streaming Services: Part Two

Oct 1, 2019 / CBI /

In the second part of this series, we look at a group of seven key players — from the well-established iQiyi to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market. Read More

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