It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More
For the 70th anniversary of the founding of the People’s Republic of China, Yili and Mengniu developed creative campaigns to align themselves with China’s rise, positioning their brands as key figures in the broader cultural celebration. Read More
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