The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry. Read More
Chinese television networks and video streaming sites are endlessly creative in their quest to integrate brands into the content of their programming. Read More
A Chinese court strike down an innovative form of advertising that went too far in its attempt to connect a brand to the highly popular content of a reality show. Read More
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media. Read More
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More
Young male stars are playing an increasingly important role in the marketing of beauty products in China. So far this year, 24 brands have signed 26 male celebrities to promote their goods, with the majority born after the mid-1990s. Read More
In this two-part report, we will survey the key types of brand placement on Chinese television and streaming video, starting with scripted programs. Read More
The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More
For the 70th anniversary of the founding of the People’s Republic of China, Yili and Mengniu developed creative campaigns to align themselves with China’s rise, positioning their brands as key figures in the broader cultural celebration. Read More
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