CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

 /  CBI  / 
China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI Video Pick: UCCA and Vogue China Introduce an Idol Viewing Picasso

 /  CBI  / 
Within a day of the film’s release, social media posts with the hashtag “Cai Xukun approaches Picasso” were viewed more than 100 million times. Read More

China Film Insider Launches Weekly Publication on Branded Entertainment

 /  News  / 
The publisher of China Film Insider today announced the launch of China Brand Insider, a new weekly business publication specifically focused on the business of brand integration in Chinese entertainment. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

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Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

 /  CBI  / 
The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer.  Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

 /  CBI  / 
Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

China Brand Insider Newsletter

 /  CBI  / 
Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More