brand integration |

CBI Case Study: Bilibili’s Top Bullet Chats of 2019

Dec 17, 2019 / CBI /

Earlier this month Bilibili released its third annual list of the its top "bullet chats," the streaming, user-submitted commentary that is a defining feature of the popular youth-oriented video platform. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019 / CBI /

Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

How Tencent Is Gearing Up to Celebrate the Lunar New Year With Brands

Dec 10, 2019 / CBI /

Last month, Tencent released a comprehensive marketing overview of how it will deploy its extensive media resources to help brands to increase their visibility during the crowded, and increasingly digital, holiday season. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019 / CBI /

Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

How Brands Starred at the Golden Rooster and Hundred Flowers Film Festival

Dec 3, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, which took place from November 19-23 in the coastal city of Xiamen, wrapping up with the ceremony for the domestic film industry’s most important awards. Read More

CBI Case Study: Airbnb Makes Itself at Home on Chinese Reality Show

Dec 3, 2019 / CBI /

With its title sponsorship of the second season of Tencent Video series “Adventure Life," Airbnb has scored a leading role in a high quality production with plenty of celebrity star power behind it Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019 / CBI /

Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

How L’Oréal Won Singles’ Day

Nov 26, 2019 / CBI /

Beauty was one of the top sales categories in the record-setting 2019 Singles’ Day sales, with four of the 15 brands that surpassed RMB 1 billion ($142 million) in sales on Alibaba platforms coming from that sector. At the top of the list this year was L’Oreal Paris, which employed a variety of techniques to draw Chinese consumers. Read More

CBI Case Study: Boosting Beauty on Reality TV, Lancôme Stars on “Heart Signal”

Nov 26, 2019 / CBI /

The value of beauty brand sponsorships on Chinese reality television has seen a marked increase this year, rising a reported 41.2 percent year-on-year in the first nine months of 2019, with the shift reflecting the need to establish stronger connections between beauty brands and Gen Z and millennial consumers. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

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