youku | Search Results |

CBI Case Study: High Fashion on the Small Screen

Sep 10, 2019 / CBI /

This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

CBI News Wrap: Interactive Video Ads and More Branding Trends

Sep 3, 2019 / CBI /

Coming just a few weeks after it released the first interactive native video ad, this week iQiyi published a white paper on the development of the format. Read More

CBI Case Study: Taking Dad to Study Abroad, or Taking Ads to Study Abroad?

Aug 27, 2019 / CBI /

Last week, we looked at the positive feedback garnered by the brand integration activities of online education company Xueersi in the hit family drama “Growing Pain." This week we turn to the less rosy responses to brand marketing on another current hit series, “Over the Sea I Come to You” Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019 / CBI /

China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019 / CBI /

Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

CBI Case Study: Online Education Provider Gets High Marks for Branding on Hit Teen Drama

Aug 20, 2019 / CBI /

The most successful brand integrations find a sweet spot in tying the relevance of their product to the creative content they are linked with. This week’s case study looks at brand integration by Xueersi Online School within the most watched series in China during the early summer. Read More