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Alibaba Tech and Services to Power Universal’s Beijing Resort

Oct 17, 2019  /  News  / 
Alibaba announced on Thursday a partnership with Universal Beijing Resort to help the American theme park conglomerate’s digital operations for its newest theme park scheduled to open in 2021. Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019  /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

Understanding China’s Video Streaming Services: Part Two

Oct 1, 2019  /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

Understanding China’s Video Streaming Services: Part One

Sep 24, 2019  /  CBI  / 
While the U.S. market braces for the coming “streaming wars,” China has long offered a more diversified ecosystem for online video content. Read More

CBI Case Study: Enhancing Brand Presence With Custom Reality Shows 

Sep 24, 2019  /  CBI  / 
Instead of sponsoring big talent competitions, brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series from its inception. Read More

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019  /  CBI  / 
Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

Sep 17, 2019  /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

Headlines from China: ‘Spider-Man: Far from Home’ Coming to Chinese Streaming Sites

Sep 12, 2019  /  Headlines From China  / 
After earning RMB 1.3 billion (US$183.51 M) at the Chinese box office, Spider-Man: Far from Home is released today on Chinese video-streaming websites, including iQiyi, Tencent Video, Youku, and Bilibli. Read More

Here’s What Chinese Netizens Were Streaming This Summer

Sep 12, 2019  /  Guide  / 
In a land without Netflix, these are the shows and video platforms that put up the numbers over the summer months. Read More

Q&A: Bill Gates-Owned Branded Entertainment Network Talks China Expansion

Sep 10, 2019  /  CBI  / 
CEO Butler and Nancy Lewis, Manager of Client Service and Strategic Partnerships, answered questions from CBI about the big move into China. Read More

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