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Bucking Recent Box Office Woes, Patriotic Films Offer a Bright Spot for Brands

Oct 8, 2019 / CBI /

The run-up to the PRC's 70th anniversary offered brands a key opportunity to curry official favor by linking their brands to the three major patriotic films released for the holiday. Read More

Why Are Nationalistic Themes Translating Into Box Office Success in China?

Oct 7, 2019 / Opinion /

Three films released for the PRC's 70th anniversary come with social and political imperatives sometimes at odds with the characteristics of successful commercial film. Read More

3rd Pingyao Crouching Tiger Hidden Dragon International Film Festival

Sep 29, 2019 /

Pingyao Crouching Tiger Hidden Dragon International Film Festival(PYIFF) was founded by Chinese filmmaker Jia Zhang-ke and film historian Marco Müller. Held in Pingyao, a magnificent city with 2,700 years of history, PYIFF celebrates the achievements of international cinema and promotes the works of young Chinese directors. PYIFF encourages dialogue between non-Western (Chinese, Asian, Eastern European, Read More

CBI Video: A Fairytale Spin on the Harsh Realities of Left-Behind Children

Sep 24, 2019 / CBI /

Fotile, a kitchen appliance manufacturer that specializes in buiit-in ranges and hoods, created a suspenseful and moving short film rooted in real life for this year’s Mid-Autumn Festival. Read More

A Guide to a Decade’s Worth of Brand Films in China

Sep 17, 2019 / CBI /

Branded films require a delicate balance between telling a compelling story and promoting a brand’s commercial interests. Highlights from China over the past decade show the range of effective work in the genre. Read More

CBI Video: Time-Honored Brand Merges Tradition With Modern Humor in Mooncake Film

Sep 17, 2019 / CBI /

The Chinese restaurant and packaged-food brand Wu Fang Zhai released an animated three-minute film for the Mid-Autumn Festival, “The Story on Bridge," playing on the current vogue for traditional Chinese culture in marketing. Read More

CBI Case Study: High Fashion on the Small Screen

Sep 10, 2019 / CBI /

This summer’s fashion drama of note is urban mystery/romance “Return the World to You," which stars 120-plus designer labels. Read More

Tencent Taps Teen Market With Anime Investment

Aug 27, 2019 / News /

In announcing the investment on Tuesday, Kuaikan didn’t detail how the money will be spent, but highlighted its ambition to become the “Disney of the new era.” Read More

Ask China Anything: A peek inside China’s ACG culture

Aug 12, 2019 / Chinasplaining /

For a lot of ACG fans, however, ChinaJoy represents one of the few reasons to leave the house this summer. Read More

Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3

May 24, 2019 / Entertainment Marketing /

The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More

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